Public Relations
About the Directorate

Public Relations occupies a great importance in the modern administrative systems. Vital roles are assigned to it related to the reflection of the bright image of the institution and the services it provides to the community. Thus, it forms a circle of communication and a tool of active interaction inside and outside the institution. The success of the institution does not depend on what has been achieved unless it is able to present these achievements to the targeted groups of its public. This will be achieved through the display of the services provided and the programs developed. This task is borne by the public relations staff with their outstanding expertise and material and human potential. It is the link between the institution and its public. Mostly an institution cannot perform its function or achieve its goals without the aid of public relations and the mutual confidence between its internal and external public.